Partner with agency level creative teams, corporate marketing departments, product managers, non-profit initiatives, established and start-up entrepreneurs to: develop brand strategic marketing initiatives — execute client centered and market relevant creative solutions for target audiences. Engage on all creative levels: strategy, identity, branding and re-branding, — print, web, and interactive collateral design, and production.
Clients include: Ryder Logistics and Transportation, Teach for America, Florida Space Authority, Institute for Medical Education and Research, IBM, Pfizer, SMI Medical., and HBO, Limited Brands, (Victoria's Secret), Sudler & Hennessey, Fashion designers Tom and Linda Platt.
Health care/Pharmaceutical Industry. Engaged on all creative levels of product marketing: concept & ad development, client presentation, branding, package design. Designed print ads, sales materials and other collateral for high profile product launches in a fast paced environment under tight deadlines. Supervised print production. Managed servers, archives. Worked long hours effectively and efficiently with creative directors, designers, account executives and product managers on new business campaigns. Extensive use of Photoshop for new business presentation comps, ads, and hi-res re-touching.
Accounts included: Refresh; Altace; Myobloc; Tiazac; Roxicodone, Frova,.
Pharmaceutical Industry /Managed Healthcare.
Developed new business campaigns from concept to comprehensives for Fortune 500 industry clients.
Extensive photo manipulation to illustrate account winning concepts. Created educational pieces for managed health care market. Flash animation spots for web. Designed marketing kits, sell sheets,
brochures, product promotions, 3D direct mail, packaging, and trade show graphics.
Accounts included: Vancenase; Xenical, Provental, Pedia-Sure; Acutane, Elocon, Nasonex.
Directed, designed and organized the production of the 48 page quarterly magazine. Developed schedules. Directed photoshoots and illustrators. Worked closely with senior editor and staff writers. Designed layouts, managed revisions and edits, prepared production ready files, supervised printers, pre press services, and press approvals.
Advanced command of the creative industry standards: Adobe Creative Suite CS5.5 - Photoshop, Illustrator, InDesign, Dreamweaver, Flash, Acrobat. QuarkXPress, PowerPoint, Word. HTML, CSS, actionScript 3.0. AExpanding knowledge of emerging UI/UX trends, Responsive Design; API; Mobile; JQuery; HTML5; CSS3.